Mention® Brand Identity

Project Overview:

Our studio developed the complete brand identity and key digital assets for Mention®, a brand dedicated to empowering Indian artists and labels globally. The identity needed to reflect the brand's core values of Innovation, Empowerment, and Collaboration, connecting with the world of music and sound.

Objective:

To create a powerful, modern, and recognizable brand system that visually conveys the idea of an immersive and high-quality sound experience. The identity needed to position Mention® as an essential partner for artists seeking global visibility and growth.

Challenges:

Visualizing Sound and Movement: Developing a brand symbol (logo) that clearly represents the essence of the brand related to sound waves and the dynamic, changing nature of the music world.

Creating Versatile Assets: Ensuring the core identity—defined by its bold blue and lime green palette—remains effective and versatile across all digital platforms, from app icons to promotional posters with imagery of artists like J. Cole.

Design Process:

The process focused on creating a vibrant, culture-forward aesthetic:

Symbol Construction: Designing the core symbol in the form of sound waves to represent the brand's connection to music and its ability to adapt to trends.
Typography & Color System: Utilizing bold, heavy typography (e.g., "FEEL THE SOUND") and a high-contrast palette of electric lime green and strong blue to command attention.
Messaging Assets: Developing key messaging graphics like "STAY IN THE GROOVE" and "STAY TUNED" to promote engagement and brand personality.

Outcome:

The resulting brand system positions Mention® as a future-forward, innovative platform for Indian artists. The strong visual identity provides the company with the tools necessary to convey its message effectively and stay up-to-date and connected with its target audience.

Key Achievements:

Distinct Brand Voice: Successfully established a memorable and energetic brand identity that stands out in the competitive music distribution market.

Symbolic Design: Delivered a robust brand symbol that intuitively conveys the core promise of an immersive and high-quality sound experience.
Cohesive Ecosystem: Developed a comprehensive set of cohesive assets (full-color, one-color logos, app icons, digital stickers) ensuring visual unity across all of Mention®'s services.